Gulf Sprint Cup Collaboration
Custom Controllers were asked to create a unique controller which would be handed to the winners of the 2024 Gulf Sprint Cup.
The competition hosted at Williams Racing HQ saw 20 creators battle against each other in five sprint races.
The talented winners received a PlayStation controller with the Gulf Fan Livery ‘Bolder Than Bold’ which was chosen by fans to be driven (IRL) at the Singapore, Japan, and Qatar Grands Prix.
Gulf x Williams eSports Partnership
In 2023, Gulf partnered with Williams Esports to cement their future as a meaningful player in the future of motorsports through online gaming and esports.
Sharing a rich heritage within racing, Williams and Gulf have made this partnership possible through a bold and innovative approach to racing.
